Building Financial Empowerment: The PiggyVest Journey with Odunayo Eweniyi
Building Financial Empowerment: The PiggyVest Journey with Odunayo Eweniyi
PiggyVest, the pioneering "Savings & Investment" Platform in West Africa, was founded by Odunayo Eweniyi, a first-class graduate of Computer Engineering from Covenant University, boasting five years of experience in Business Analysis and Operations.
The journey began with an inspiring story that gained traction on Twitter, now X. On December 31, 2015, a lady shared her achievement of saving ₦365,000 in a year by setting aside ₦1000 daily. This sparked the vision for digital sustainable savings in PiggyVest's co-founder, Joshua Chibueze. He shared the tweet with the team, and the idea took off.
Originally launched as "Piggybank.ng" on January 7, 2016, the platform initially focused on savings, aiming to empower people to manage and grow their finances. In April 2019, a pivotal rebranding transformed it into "PiggyVest," introducing direct investment opportunities alongside savings options.
PiggyVest offers a suite of services, including investment options, safe lock, target savings, flex Naira, and more. Operating initially in partnership with two microfinance banks, the company acquired Gold Microfinance Bank and its license in early 2018.
As a registered cooperative, PiggyVest operates under the name Piggytech Cooperative Multipurpose Society Limited (Registration number, 16555). All saved funds are securely warehoused and managed by AIICO Capital, Nigeria's leading asset management company, authorized by the Securities and Exchange Commission (SEC).
Headquartered in Lagos, PiggyVest has successfully raised a total of $1.15M from notable investors such as Uncovered Fund, Google for Startups Campus, Village Capital, Leadpath Nigeria, Ventures Platform, and more.
PiggyVest stands as a beacon of financial empowerment, blending savings and investment opportunities, shaping the future of financial management in West Africa.
As the platform continues to evolve and thrive, it remains dedicated to its mission of providing everyone the power to better manage and grow their finances.