Pioneering Pathways: The Tech Odyssey of Honey Ogundeyi

February 28, 2024
Adedoyin Aronimo

In the dynamic landscape of African entrepreneurship, few figures shine as brightly as Oyindamola Honey Ogundeyi. A trailblazing serial technology entrepreneur, she has left an indelible mark on the continent's tech sector through her visionary leadership and relentless pursuit of innovation. With a career spanning diverse industries including banking, internet, telecom, and brand management, Ogundeyi's journey is a testament to her unwavering commitment to driving positive change and transforming lives through technology.

Honey Ogundeyi's professional odyssey began with her tenure at UBA Group, where she honed her skills as an Associate before embarking on a journey that would see her traverse continents and industries. From her pivotal roles at McKinley & Company consulting firm to her strategic positions at Ericsson and Google, Ogundeyi's trajectory was defined by a relentless pursuit of excellence and a keen eye for innovation. As she ascended the ranks, she leveraged her expertise to spearhead groundbreaking initiatives and redefine the boundaries of possibility in each sector she ventured into.

Undeterred by challenges, Ogundeyi charted new territories with the launch of fashpa.com, a pioneering fashion online retail outlet in Nigeria. With a mission to democratize access to quality fashion and alleviate the burdens of traditional shopping, she disrupted the industry and cemented her reputation as a visionary entrepreneur. Under her stewardship, fashpa.com evolved into the premier destination for African fashion, boasting a curated selection of high-end international brands and redefining the retail landscape across the continent.

In 2021, Ogundeyi once again raised the bar by launching Edukoya, an Edtech startup poised to revolutionize learning experiences for students across Africa. With a focus on personalized education and accessibility, she empowered learners with innovative tools and resources designed to enhance academic performance and unlock their full potential. In just its first month, Edukoya garnered over 50,000 downloads, underscoring Ogundeyi's unparalleled ability to identify and address pressing societal needs through technology.

Honey Ogundeyi's journey is a testament to the transformative power of entrepreneurship and the boundless potential of African innovation. From her early days as a banking associate to her trailblazing ventures in the tech sector, she has consistently challenged the status quo and pushed the boundaries of possibility. As she continues to shape the future of Africa's tech landscape, her legacy serves as an inspiration to aspiring entrepreneurs and a beacon of hope for generations to come.


With her unwavering determination and visionary leadership, Ogundeyi exemplifies the spirit of African entrepreneurship and stands as a shining example of what is possible when passion meets purpose.